Customer Segmentation
DemographicsBehaviorLocation
Hospital & Clinics
SerbiaTotal Customers
245
Revenue
€2,850,000
Avg. Deal Size
€45,800
Conversion Rate
68%
Pharmacies
SerbiaTotal Customers
1,234
Revenue
€4,520,000
Avg. Deal Size
€12,400
Conversion Rate
72%
EU Distributors
EUTotal Customers
89
Revenue
€8,750,000
Avg. Deal Size
€156,000
Conversion Rate
45%
Regional Partners
EX-YugoslaviaTotal Customers
156
Revenue
€3,420,000
Avg. Deal Size
€38,500
Conversion Rate
58%
Lead Scoring
| Client | Segment | Country | Lead Score | Last Interaction |
|---|---|---|---|---|
| MediPharm Belgrade | Hospital & Clinics | Serbia | High | Jan 24, 2026 |
| EuroMed Distribution | EU Distributors | EU | High | Jan 23, 2026 |
| Zagreb Pharmacy Chain | Regional Partners | EX-Yugoslavia | Medium | Jan 22, 2026 |
| Novi Sad Medical Center | Hospital & Clinics | Serbia | Medium | Jan 21, 2026 |
| Ljubljana Pharma Group | Regional Partners | EX-Yugoslavia | Low | Jan 18, 2026 |
| German Medical Supplies | EU Distributors | EU | High | Jan 25, 2026 |
Campaign Performance
Campaign Type
Q1 Product Launch
EmailEnglish
42%
Open Rate
Spring Promotion
EmailSerbian
38%
Open Rate
Flash Sale Alert
SMSEnglish
68%
Open Rate
EU Partner Update
EmailEnglish
35%
Open Rate
Open Rate & Conversion Rate
Revenue by Segment
Hospital & Clinics
€2,850,000Pharmacies
€4,520,000EU Distributors
€8,750,000Regional Partners
€3,420,000